DLL will celebrate its 50-year anniversary on May 29. From its humble origins as a financing company started with three employees in a small Dutch village, DLL has evolved to become an award-winning, global vendor finance company with over 5,000 employees in more than 30 countries, and boasting a wide array of products and services.

At the time of its founding in 1969, DLL was viewed by its parent, Rabobank, as a pioneer in the field of financing.

“An entrepreneurial, forward-looking culture has always been part of our DNA,” said Bill Stephenson, CEO and Chairman of the Executive Board. “In 1969, we started by paving the way with innovative solutions for local Dutch farmers. Today, we provide custom financing solutions for businesses around the world and are leading the development of pay-per-use solutions to address the growing trend of usage over ownership. We have accomplished this by carefully listening to our customers and anticipating their needs, which will continue to be a key to our success in the future.”

DLL has a rich history of delivering both economic and social value across the various industries and communities it serves. DLL collaborates with equipment manufacturers, dealers and distributors in more than 30 countries to enable businesses to obtain and use the assets they need to contribute meaningfully to the world. For 50 years, customers have benefited from DLL’s industry expertise and commitment to evolving with them through times of prosperity and adversity.

Customer Centricity
This strong commitment to customer centricity is also acknowledged by the market. In 2018, DLL saw its Global Net Promoter Score (NPS) jump to +44, marking the fourth consecutive year that the company improved this very important metric of customer loyalty. Further, the vast majority of partners surveyed (87 percent) said they were satisfied or very satisfied with the products, service and support received from DLL, and cited the company’s employees as one of the top reasons they do business with DLL.

Knowledgeable Workforce
Stephenson added: “We are extremely proud of this acknowledgment from our customers. I am convinced that our global reach, industry specialization, asset knowledge and digital solutions have played an integral role in delivering an exceptional customer experience. We never could have accomplished this without the best people in the industry. Many of our employees come to us from the industries we serve, enabling DLL to speak the language of our partners and understand their challenges. This has been a differentiator and part of our success.”

Giving Back
DLL also seeks to differentiate itself through strong commitments to the communities where it operates, supporting a variety of local charities and programs across its entire global network. As part of its 50-year anniversary, DLL will organize a global 24-hour Micro Leasing Cycling Challenge. Worldwide, DLL members will cycle to raise funds to expand Micro Leasing services in Africa, with the goal to provide low income entrepreneurs access to equipment. The ambition is for these entrepreneurs to use the equipment to help expand and improve their businesses, as well as their quality of life.

Proudly looking back…boldly looking ahead
Although the company is looking back as it celebrates this proud milestone, it is not resting on its laurels. Over the past year, transformative projects have been launched to continue evolving its business to meet the rapidly changing needs of the market.

Stephenson concluded: “Our unrelenting focus on disruptive innovation and customer experience, combined with our people and products, will continue to differentiate DLL and ensure continued success for another 50 years and beyond.”

See how DLL is charting a bold course for the future of asset finance, watch the Insights into DLL video.