Hitachi Business Finance announced Greg L’Herault has joined its business development team, concentrating his efforts on attracting new asset-based lending, syndication and factoring clients across the United States.

L’Herault is based in Denver and is responsible for scaling the company’s growth plans by connecting with business owners and trusted advisors.

“The addition of Greg is yet another step in our strategy to strengthen our market position and expansion efforts,” said Mike Semanco, Hitachi Business Finance President and Chief Operating Officer. “With more than 15 years in the commercial lending industry, Greg is an established leader in the Rocky Mountain region and we’re looking forward to leveraging his experience as he works to help clients improve their working capital.”

“I was drawn to Hitachi because of its strong brand recognition and resources,” L’Herault said. “The company’s focus on developing and sustaining deep client relationships will allow me to create custom solutions – in a fast and effective manner – that help businesses in taking that next step.”

His previous position was Vice President, Business Development at First Business Capital. Prior to that, he held commercial banking and lending roles with Zions Bancorp, Vencore Capital and Silicon Valley Bank. Additionally, he worked in various corporate finance and consulting capacities assisting the executive suite.

He has a bachelor’s of business degree from Marquette University in Wisconsin and an MBA from the University of Colorado. He is an active member of the Association for Corporate Growth and board member of the Turnaround Management Association.