CIT Named Exclusive Banking Sponsor for Racing Team

January 07, 2019, 06:59 AM

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Related: CIT, Marketing, Mike Jones

CIT has joined the No. 10 Konica Minolta Cadillac DPi-V.R family as the exclusive banking sponsor, it was announced at the annual Roar Before the 24 Test Days at Daytona (Fla.) International Speedway.

For more than two decades, CIT has leveraged its deep expertise in equipment financing and vendor programs to provide Konica Minolta and its customers with the financing they need for office imaging products and services.

“We are proud to associate the excitement of racing with CIT’s reputation for speed, precision and agility in helping customers navigate their financial goals,” said Mike Jones, President of CIT’s Business Capital division. “We value our longstanding and successful relationship with Konica Minolta and look forward to a thrilling season of racing ahead.”

“We are delighted to announce our affiliation with CIT as we embark on the 2019 racing season,” said Wayne Taylor, whose team opened three days of testing Friday for the IMSA WeatherTech SportsCar Championship season-opening Rolex 24 at Daytona later this month.

“Our track record when it comes to maintaining successful business-to-business relationships is something that has become a hallmark of our organization, and it’s certainly something we are proud of every bit as much as the success we have had on the racetrack,” Taylor continued. “This relationship with CIT is a result of our business-to-business efforts. We are very much looking forward to working together with CIT at the track and beyond as the company elevates its profile with a broader group of businesses.”

The team will return to Daytona for the 57th Rolex 24 Jan. 26 to 27 with full-time co-drivers Jordan Taylor and Renger van der Zande, who will be joined by two-time Formula One world champion Fernando Alonso and former Formula One and current FIA World Endurance Championship regular Kamui Kobayashi. Practice and qualifying for the Rolex 24 begins Thursday, Jan. 24, and television coverage will be provided throughout the long weekend by the series’ new television partner NBCSN and NBCSports.com.