Americorp Financial announced the launch of a new logo, brand and website designed to provide a fresh perspective for manufacturers needing a flexible commercial equipment financing program for their products.

For more than 30 years, Americorp Financial has built its business around supporting the healthcare industry, said Tom Dunigan, President and Chief Executive Officer of the Michigan-based firm. As Americorp expands into emerging technology and additional equipment markets, the executive team determined the branding change would position the company for future success.

“Americorp continues to develop flexible financing for hospitals, pharmacies, physical therapy and rehabilitation centers as our bridge to budget and consumable/bundle programs fit today’s needs for the healthcare industry – and they transition very well to other equipment markets,” Dunigan added. “Our new website offers some strategies and resources for prospective vendors to build effective financing solutions specifically for their market and customers.”

The new website directs visitors on why they should offer equipment financing programs, ideas to incorporate into their Americorp financing program and an overview of some of its main equipment markets. They also can review the company’s blog which contains tips for including financing into a sales strategy, and the latest news on hot industry topics such as the upcoming new lease accounting standards.

“We believe in sharing the multiple advantages of working with us – a full-service, independent commercial equipment financing provider – with our vendor partners,” he said. “Americorp truly is redefining how you offer customer finance solutions through customizable products, an experienced team of professionals for your sales, marketing and operations’ needs, and our focused approach for your equipment financing program to succeed.”