DLL announced the appointment of Bruce Trachtenberg as the leader of the Global Asset Management and Remarketing (AMR) organization. In this role, Trachtenberg will be responsible for leading the strategic direction of the AMR organization and delivering the value-added products and services across DLL’s global footprint.  

“Bruce will bring a great balance of leadership and extensive knowledge across all of DLL’s solutions to the AMR team. Over the past decade, he has made notable contributions to the integration of Asset Management activities into DLL’s commercial organization,” said Tom Meredith, DLL Chief Commercial Officer. “He was one of the key leaders responsible for pioneering the adoption of the usage-based (Managed Equipment Services) vendor finance model at DLL.”

A 14-year veteran of DLL, Trachtenberg has held leadership roles in sales and program management as well as overall general management for the US Healthcare and Global Clean Technology businesses. Trachtenberg has also driven many successful Asset Management-based initiatives designed to help DLL’s vendors accelerate their sales by enabling their customers to affordably acquire the latest equipment and technology.

Prior to joining DLL, Trachtenberg spent 11 years with General Electric, where he held positions of increasing responsibility, not only within GE Capital but also as part of their equipment manufacturing arm, GE Medical Systems.?He earned his engineering degree from the University of Rochester and MBA in marketing management from St. John’s University.