Neumann Finance Company announced the addition of three industry veterans to its management leadership team.

Joe Finelli has joined Neumann Finance as Vice President of Vendor Sales, responsible for the development of the sales organization and vendor program strategies. He is a Certified Finance and Leasing Professional who brings 23 years of experience in the small business financing sector. Finelli joined Neumann Finance from Marlin Business Services Corp., where he was responsible for developing and leading sales teams to achieve the company’s volume and growth objectives.

Dana DiBruno joined Neumann Finance as Vice President of Technology and Analytics, responsible for oversight and management of business technology solutions, credit strategies and data analytics. DiBruno brings 10 years of experience in the small business financing sector, including equipment leasing and small business loans. Prior to joining Neumann Finance, DiBruno played an integral role in new product development, credit analytics and the development of scoring models for Marlin Business Services.

Sharon Bauer joined Neumann Finance as Director of Insurance Operations, responsible for Neumann’s insurance program and the complete customer experience. She brings 30 years of experience in business lending, commercial insurance and customer satisfaction. Bauer also joined Neumann Finance from Marlin Business Services, where she was instrumental in the formation and ongoing management of the equipment insurance program.

“We are delighted to have these talented individuals join our leadership team and help drive Neumann’s vision to revolutionize small business lending,” said Daniel P. Dyer, CEO of Neumann Finance.

Neumann Finance, which has its headquarters in Philadelphia, is a newly established nationwide commercial equipment financing company and a subsidiary of Beneficial Bank.