The Equipment Leasing and Finance Association has earned a Platinum Award in the 2017 AVA Digital Awards, an international competition that recognizes excellence in digital communication. ELFA was recognized for the redesign of its flagship website at www.elfaonline.org, which provides user-friendly access to the latest information and resources concerning the $1 trillion equipment finance industry.

ELFA redesigned the website based on input from its membership. The mobile-friendly site offers improved navigation, a robust site search and a new “Industry Topics” section spotlighting industry hot topics. The association’s key offerings are prominently featured, including advocacy, industry information, events and training, and membership resources. The site also delivers the latest industry headlines, best practices, equipment market data and issue updates, from lease accounting to federal and state advocacy developments—all focused on helping members succeed and showcasing how equipment finance ‘Equips Business for Success.’

Users can access the new data and information from both ELFA and the Equipment Leasing & Finance Foundation through a series of “one-stop-shop” Industry Topics pages, which showcase 10 key topic areas: Data, Benchmarking & Forecasting; Electronic Documents; Equipment Management; Funding & Alternative Finance; Human Capital; Lease Accounting; Legal Resources; Operations & Technology; Risk Management and Vertical Markets. The information on these pages is delivered dynamically through the site’s new content management system.