Sheffield Financial, a division of Branch Banking and Trust Company, announced Jeff Ellison has been named president effective August 1. This position was held previously by Jack Snow who will continue to serve as Sheffield's CEO. Sheffield currently services more than 30,000 outdoor power equipment, power sports and trailer dealers nationwide

"We are fortunate to have Jeff in this very important leadership role as he brings a wealth of proven leadership and experience to Sheffield," Snow said. "His extensive knowledge of this industry and career accomplishments will be a strong asset for continuing our future growth and momentum."

Ellison joined BB&T in 1984 as part of the management development program. He has served in a number of roles at BB&T including business services officer, market executive and retail banking manager. In 2002 he was named senior credit officer for BB&T's Florida Region and in 2004 moved to the East Florida region. Since 2009 he has been president of Mortgage Warehouse lending in Orlando, Fla.

Clemmons, N.C.-based Sheffield Financial is a division of Branch Banking and Trust Company, which is a subsidiary of BB&T Corporation. Sheffield has financed more than $16 billion in loans since its founding in 1992, and currently services more than 30,000 outdoor power equipment, power sports and trailer dealers nationwide. The company provides retail financing options in all 50 states for over 250 manufacturers of outdoor power equipment, trailers and power sports equipment, such as snowmobiles, all-terrain vehicles, side-by-side vehicles, motorcycles and personal watercraft.