Insight Financial Services, a division of Insight Investments, LLC, announced that Reid Lukes has joined the company as a Vendor Business Development Executive. Located at the company headquarters in Costa Mesa, CA, Lukes’ primary focus will be on developing national relationships in the technology and healthcare markets, while also identifying new market opportunities.

“We are delighted to welcome Reid to the growing IFS team. He brings deep experience and a proven track record for building new business opportunities in key markets,” said Scott Sullivan, senior vice president, Insight Financial Services. “We are confident that Reid will contribute significantly and help advance the business as he will play a critical role in helping IFS to expand its presence in core markets while developing new alternative markets.”

Lukes brings more than 20 years of vendor financing experience to his role at IFS. Prior to joining the company, he held key business development positions at Key Bank, US Bank and TCF. Most recently, Lukes spent more than four years at Kingsbridge where he was instrumental in driving overall growth for the business. “The ability to offer financing to customers, is a strategic advantage for manufactures and service providers. Our programs not only help these vendors to acquire more customers, but make it possible for them to develop stronger and longer lasting business relationships with their customers,” said Lukes. “IFS has established credibility and experience in financing programs, and adds value with its flexible model designed to make the most sense for today’s financing needs. I am thrilled to be a part of this organization and look forward to contributing to this outstanding business.”