Huddle House, Inc., the iconic Southern-inspired family restaurant franchise, named Ascentium Capital as a finance partner to provide flexible finance structures to their franchisees.

“Our goal is to ensure our franchisees are successful and we want to assist every step of the way in building a great restaurant. We are leveraging Ascentium Capital’s expertise in franchise financing to drive this initiative,” said Christina Chambers, Vice President of Franchise Development at Huddle House.

Ascentium Capital’s finance solutions will help Huddle House franchisees drive revenue and growth through acquisitions, remodels, leasehold improvements and equipment upgrades. The finance program will be available to the entire franchise network throughout the United States.

“The franchise team at Ascentium is focused on providing solutions that enhance the profitability for our clients. It is rewarding to see our organizations come together and develop a comprehensive finance program dedicated to the success of Huddle House and their franchisee community,” comments Len Baccaro, Senior Vice President of Sales at Ascentium Capital.

With over 50 years of proven restaurant expertise, Huddle House provides in-depth support to their franchisees. The new finance program launch by Ascentium Capital will include financial education, dedicated finance manager support and online resources to streamline the finance process for the franchisees.