Key Equipment Finance announced it has named Joseph Pulicano senior vice president, technology. In this role, Pulicano will lead all sales, business development, and relationship management activities for Key Equipment Finance's technology finance segment.

“Joseph is a proven international business leader in IT and financial services, and we are fortunate to gain his unique skill set spanning information technology, financial services and consulting,” said Brian D. Madison, senior vice president, manufacturer and vendor alliances, Key Equipment Finance. “I look forward to working with him to maximize our growth, services and capabilities in this important market segment.”

Prior to joining Key Equipment Finance, Pulicano was managing director of BNP Paribas Leasing Solutions in Paris, France, where he led the multi-billion dollar Technology International Business Line. In that role, he was the profit and loss leader for BNP Paribas’ developed markets in Western Europe and also oversaw all international IT businesses in the emerging markets of Europe, America and Asia.

Previously, Pulicano was CEO of BNP Paribas Rental Solutions, which followed a successful career with IT Business Consulting and Services firms in Europe. These included leading HCL AXON’s services in travel, transport, aerospace and defense, as well as leadership roles in a variety of businesses for Logica (now part of CGI).
Pulicano is relocating from Paris to the United States and will be based out of the company’s headquarters in Superior, CO.