Penton's EquipmentWatch, the leading heavy equipment data business, has expanded coverage of its valuation product with the addition of 4,000+ agricultural equipment models, supplementing existing coverage of 10,000+ construction and lift equipment models.

"With a 50-year, rich history of tracking values in the off-highway market, the addition of agriculture equipment to our valuation product was a natural extension of our product line to meet the needs of the finance, insurance and dealer communities," said Sam Giffin, Senior Industry Analyst for EquipmentWatch. "For quite some time, our customers have been asking for an option when it comes to an agriculture valuation provider."

With monthly updates, the EquipmentWatch product becomes the only agriculture valuation source to update in near-real time, with other providers only updating their values every 3 months. When tracking market pricing, recency is everything.

"In addition to improved update frequency, we have an expanded equipment coverage beyond any existing agriculture valuation providers," said Rebecca Fowler, Industry Analyst. "Whether it's sprayers, planters or balers, we have the best coverage for non self-propelled equipment."

Available gratis to all existing valuation product subscribers immediately, the agriculture values product is now in the hands of hundreds of leading equipment finance and insurance companies, along with hundreds more equipment dealers.