Randa Clay, a web designer and marketing consultant based in Dallas, Texas, has joined Susan Carol Associates Public Relations as an associate. She has freelanced for the global agency for two years and has proven ability producing high quality custom websites, landing pages and blogs, including the latest re-design of www.scapr.com, the agency’s main site and the firm’s Health Industry Writers website. The PR agency has specialized in equipment leasing and finance as well as technology and healthcare markets.

She also provides marketing consulting on both digital and print campaigns. Her professional background includes recommending, coordinating, executing and analyzing promotional initiatives for consumer brands, such as The Limited, Victoria’s Secret, Goody’s, Express and others. She also has B2B catalog and direct marketing experience in the shipping supplies and laboratory supply industries. For Susan Carol Associates, she was the web producer for several of the agency’s clients in the equipment leasing and finance industry. These projects included several blogs and business sites as well as an e-commerce company website with interactive tools and dynamic content.

Clay will work with the agency’s team on integrated communications services that provide clients with a one-stop resource for all PR, marketing, advertising and web needs. “There is a real synergy, efficiency, and cost-savings in selecting an agency that puts it all together,” said Susan Carol, the PR firm’s president. “Randa fits well in our culture because of her collaborative nature and goal-oriented approach to work.”

After earning both a Bachelor’s and Master’s in Music from the University of North Texas, she became a graphic designer and web developer and has been in this profession for 10 years.