The Equipment Leasing and Finance Association’s (ELFA) informational end-user website, Equipment Finance Advantage, has been honored with two awards for communications excellence. The website, at www.EquipmentFinanceAdvantage.org, is a winner in the 27th Annual APEX Awards and the 2015 Communicator Awards programs.
ELFA launched the Equipment Finance Advantage website in 2012 as a one-stop resource to help current and potential end-users of equipment financing make the best possible decisions. In January 2015, ELFA upgraded the site to offer improved navigation and a wider range of user-friendly tools focused on how companies of all types and sizes can use leasing and financing to their strategic advantage to acquire the equipment they need to operate and grow. The upgraded Equipment Finance Advantage website has been recognized with two awards:
- An Award of Excellence in the “Websites” category of the APEX 27th Annual Awards. The awards honor excellence in graphic design, editorial content and the ability to achieve overall communications excellence.
- An Award of Distinction in the “Integrated Campaign: Not for Profit” category of the 2015 Communicator Awards from the International Academy of the Visual Arts. The Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
“We are honored that the Equipment Finance Advantage website has been acknowledged with these awards and is recognized as a powerful tool for communicating the benefits of equipment finance,” said ELFA President & CEO William G. Sutton, CAE. “Many ELFA member volunteers have contributed to the success of the site, sharing information for the videos, articles and success stories posted on the site. Our communications team strives to deliver top-quality resources to a growing audience of end-users about how equipment finance equips business for success, and this recognition applauds their efforts.”