Key Equipment Finance announced it has named Toni Larson senior vice president, industrial. In this role, Larson will focus on recruiting a sales team for the new industrial market, while developing new manufacturer and vendor program relationships.

“Toni has come to us with 30 years of executive sales and management experience within the manufacturing industry,” said Brian D. Madison, senior vice president, manufacturer & vendor alliances, Key Equipment Finance. “I have had the pleasure of working with Toni throughout her career and am eager to watch her deliver the same level of excellence for our new industrial market.”

Prior to joining Key Equipment Finance, Larson was vice president, sales manager at TCF Equipment Finance. This followed a position as senior vice president of sales at Orix Financial Services, and sales positions at U.S. Leasing.

Larson has a bachelor’s degree in finance from St. Cloud State University.