GE Capital, Commercial Distribution Finance (CDF announced it has launched Dealer Insights, an online portal designed to give motorsports dealers relevant information on inventory, demographics and financing to help guide business decisions. Pulling from CDF’s comprehensive data and third-party research, Dealer Insights is updated daily to provide motorsports dealers with the most pertinent information to help run their business.

“Business owners require an enormous amount of information to run their operations, but often don’t have the time or resources to sort through different channels to find what they need,” said Sameer Gaur, president of the motorsports group at CDF. “Dealer Insights is designed to provide actionable information at a glance to help facilitate quicker decision making.”

Dealer Insights provides customers in the motorsports industry with real-time data, such as:

• How far potential customers need to travel to reach dealers’ location
• Current and projected consumer demographics such as population and income statistics in dealer’s specific territory
• How aged inventory compares to other CDF motorsports dealers
• How many and which units are coming off interest-free programs

This information allows dealers to take action about sales and promotions, marketing and inventory mix.

Dealer Insights is accessible through COMS, CDF’s exclusive online customer inventory management tool, and is compatible with desktop computers, mobile phones and tablets.