GreatAmerica Financial Services announced the promotion of Scott Geistkemper to senior vice president, operations. Geistkemper, who previously served as SVP, finance, will now set operational strategy, drive alignment and lead GreatAmerica operations. In his new role, he will ensure the highest level of customer experience for GreatAmerica customers by leading team members who interact with and support customers daily across the organization.

“Scott has a strong finance and operations background, making him a natural fit for this critical operations leadership role. More importantly, he is respected for his deep care for team members, strategic thinking and leading with a focus on the voice of the customer. By creating consistency in our operational structure across the enterprise with his role, we affirm our commitment to service excellence for our customers,” said Martin Golobic, CEO, GreatAmerica Financial Services.

Geistkemper joined GreatAmerica nearly three years ago and has made a significant impact across the finance teams and organization both culturally and operationally. His diverse background includes operations and finance leadership across various organizational sizes.

Geistkemper has over 22 years of experience in the financial services industry. Before joining GreatAmerica in 2022, he held finance leadership roles at Wells Fargo, collaborating with operations teams to develop effective processes. Prior to that he served as a senior manager at KPMG LLP and earned his B.A. degrees in Accounting and Marketing from the University of Iowa. Geistkemper is a Certified Public Accountant.