APPROVE, a leader in embedded finance for equipment sellers, has launched an AI-powered instant pre-approval feature that qualifies high-credit buyers in real time. This innovation eliminates financing friction, helping dealers and manufacturers close deals faster and increase conversions.

Every financing application submitted through the APPROVE platform now benefits from AI-powered instant pre-approval. By combining AI modeling with third-party business data verification, this tool delivers highly accurate credit decisions, reducing delays and improving financing outcomes.

“The new pre-approval feature is a win for all parties involved in an equipment transaction—the buyers, the sellers and the lenders,” said APPROVE founder and CEO Robert Preville. “We are impressed with its accuracy right from launch and are continually refining it to ensure seamless financing for purchases of all sizes.”

This new capability shortens the time it takes for an equipment financing application to get to the funding stage and saves time for lenders within the APPROVE network by delivering them high-quality applications for which they are a good fit and weeding out applications that are poor candidates for funding.

APPROVE backs up its growing suite of AI-powered capabilities with a dedicated Financial Operations team of experts who confirm the model’s conclusions and provide hands-on human assistance to help get deals across the finish line.

As a feature of APPROVE’s embedded finance platform, the technology is widely available to a large variety of equipment buyers, thanks to the ease with which APPROVE allows the thousands of equipment sellers it partners with to embed financing applications directly onto their websites, in price quotes and at every other point of influence on the buying journey.