Sudhir Amembal, CEO of Amembal & Halladay, announced that his eighth "Winning With Leasing!" seminar will be held on June 16, 2025. Seven previously scheduled public seminars, combined with in-house versions, held over the past 12 months attracted over 75 equipment finance companies with over 600 industry professionals attending.

The one-day live, interactive seminar enables attendees to use the right terminology, know the accounting and tax impact of leases on the customer, grasp the substantial benefits of capital and FMV leases, learn how to best understand varied customer motivations to lease, arrive at deal-clinching responses to commonly countered objections and comprehend why only a few equipment finance companies outperform their competitors.

Past attendees have ranged from newcomers to seasoned professionals. The seminar is a must for everyone from sales and marketing as its ultimate objective is to win incremental transactions. Back-office personnel gain a birds-eye view of leasing.

"I am humbled that this seminar is now the most well-attended training seminar in our industry. My greatest joy is being able to play a role, albeit a small one, in contributing to the enhancement of learning in our industry," Amembal said.