Jupiter Equipment Finance has marked its 10th anniversary, celebrating a decade of helping businesses nationwide secure the equipment financing they need to grow and succeed. By partnering with equipment dealers to provide their customers with seamless, competitive financing options at the point of sale, Jupiter has become a trusted resource in the industry. Jupiter Equipment Finance has established itself as a leader in the industry with over $1 billion in application dollars, an impressive 93% approval rate, and a loyal customer base.

Serving businesses in over 74 industries across all 50 states, Jupiter has earned a reputation for delivering personalized service tailored to the unique needs of its customers. The company's ability to support a wide range of customers - from start-ups to well-established enterprises with diverse credit profiles - ensures that vendor partners and customers alike receive the assistance they need to thrive.

In December 2023, the company rebranded Jupiter Financial to Jupiter Equipment Finance, reinforcing its commitment to the equipment finance industry. The new name highlights its dedication to supporting equipment sellers and buyers with an easy, competitive financing process that drives success for all parties.

"As we celebrate this milestone, we are setting our sights on the future," said Sean Coburn, CEO of Jupiter Equipment Finance. "Over the next 3-5 years, we plan to double or even triple our sales team, creating specialized industry-focused teams to deepen our expertise and deliver even greater value to our vendor partners and customers."

A Testament to Customer Loyalty: 62% Repeat Business

Jupiter's 62% repeat business rate reflects the trust and satisfaction it has cultivated among its customers. This impressive figure demonstrates the company's ability to consistently deliver reliable, tailored service year after year, with some single businesses financing 30 to 40 schedules, resulting in millions of dollars in transactions. Customers view Jupiter as a financing provider and a committed partner invested in their long-term success.

"Our approach goes beyond traditional financing," Coburn added. "Our equipment finance specialists take the time to understand each customer's business and how their equipment investments will drive revenue. This allows us to deliver customized financing solutions with the most favorable terms."

A "Boots on the Ground" Approach

Jupiter Equipment Finance's unique "boots on the ground" approach sets it apart in the industry. By developing deep relationships with vendor partners and customers, Jupiter creates meaningful connections that extend beyond financing. The company often facilitates cross-selling opportunities, matching customers with vendor partners specializing in the equipment needed. This relationship-driven model has become a significant value-add for both vendors and customers, fostering success across the board.

Committed to staying ahead of industry trends, Jupiter empowers its sales team with tools and data-driven insights to deliver personalized, one-to-one service. Its ability to understand the nuances of specific industries has earned widespread trust, positioning Jupiter as more than just a finance provider - it is a partner invested in its customers' success.

Looking Ahead

"We are dedicated to continuously innovating and improving the experience for both our vendor partners and customers," Coburn said. "Our focus is on forging lasting relationships, and we see ourselves as partners invested in the success of the businesses we serve. As we expand, we'll continue to bring that commitment to every industry and every customer for years to come."