Bank of Ann Arbor announced the appointment of Jeff Wenrich as Vice President, Direct Markets for UniFi Equipment Finance. With over 20 years of extensive experience in equipment finance, including a decade of service in the community bank market, Wenrich brings a wealth of expertise and leadership to this new role.

“I’m excited to join Bank of Ann Arbor and lead UniFi Equipment Finance’s Direct Markets team,” said Wenrich “This is an exciting time for the company as we continue to expand our capabilities and strengthen our relationships with businesses across the state of Michigan and beyond.”

Over the course of his career, Wenrich has developed a reputation for innovative leadership and customer-centric strategies that drive profitability and long-term growth. He is particularly skilled in leveraging customer satisfaction to generate new business and in building strong, sustainable referral partnerships. His leadership experience and entrepreneurial mindset will serve him well as he takes on this critical role. Jeff earned a B.A. in Psychology from the University of Michigan and an MBA from Portland State University.

“We are thrilled to have Jeff join the UniFi Equipment Finance team,” said John Gougeon, President of UniFi Equipment Finance at Bank of Ann Arbor. “His industry knowledge, and ability to foster lasting client relationships make him the ideal candidate to lead our Direct Markets division as we continue to grow and expand our footprint.”