BriteCap Financial announced the appointment of Evan Day as VP of Digital Marketing. Day has more than 15 years of experience with a focus on data analytics, marketing automation, lifecycle management, holds an MS in Data Science and is currently pursuing a PhD in Neuroscience.

“We are delighted to welcome Evan Day to the BriteCap team and the growing family of NMEF companies,” said Richard Henderson, CEO of BriteCap. “I’ve worked closely with Evan for years watching him build a track record of transforming customer acquisition and retention strategies. His expertise in digital marketing and lead nurturing will enhance our customer and partner experience, ensuring smooth, simple, and intuitive digital interactions with BriteCap.”

Day said, “I’m thrilled to join the BriteCap team at such an exciting time of growth. The BriteCap digital lending platform is among the best I’ve seen and the company’s commitment tob empowering small businesses is something I’m proud to be a part of.”