TFS Financial, a provider of captive finance solutions for manufacturers, dealers, resellers and marketplaces, announced it has appointed Aaron Case to the position of president. Case will guide the company through a period of rapid growth driven by the adoption of TFS Financial's proprietary multi-lender platform, a captive financing solution for equipment transactions. TFS Financial is a member of the Travelers Financial Group.

Case has held advisory, business development, and senior management roles for numerous financial services companies, gaining deep knowledge of equipment financing for the construction, transportation, and agriculture industries. He has also held several positions with the Travelers Financial Group, most recently being promoted from the role of vice president for TFG Financial.

TFS Financial helps equipment manufacturers, dealers, resellers and marketplaces offer a premium transaction experience to buyers. The TFS Financial multi-lender platform dynamically matches borrowers to the appropriate financing provider based on an algorithm that assesses the borrower's credit profile, down payment, asset specifications, and other factors. The multi-lender platform is embedded into the client's transaction process, delivering a best-in-class, full-spectrum captive financing function for buyers, while dramatically reducing declines and maximizing total converted sales.

"Aaron's professional experience in equipment finance and his unmatched knowledge of the Travelers Group ecosystem make him a perfect choice to lead TFS Financial," said Jim Case, CEO of Travelers Financial Group. "TFS has the unique opportunity to build upon its already sizable base of OEMs, dealers, and marketplaces. Aaron is perfectly suited to capitalize on these market opportunities and scale the company."