U.S. Bank announced Tina Eickhoff as the new head of its equipment finance business. Eickhoff will replace Tony Cracchiolo, who is retiring after leading U.S. Bank Equipment Finance for the past decade.

Eickhoff most recently served as Director of Product Strategy and Support for U.S. Bank Equipment Finance. In this role, she led key initiatives to strengthen the solutions available for businesses financing equipment and technology, as well as for equipment vendors. Eickhoff also helped transform the delivery of the products and customer service to add efficiencies for bank clients.

“Tina’s demonstrated leadership track record, her strategic mindset and approach, and her focus on delivering innovative and differentiated equipment financing solutions to our clients makes her a great fit for this role,” said Stephen Philipson, head of Wealth, Corporate, Commercial and Institutional Banking. “Leading a talented team from across the country, Tina will ensure we continue to bring tailored financing solutions in the most efficient way possible to businesses.”

Eickhoff began her equipment finance career with Lyon Financial Services, the Marshall, MN-based equipment finance provider U.S. Bank acquired in 2000. For more than a decade, Eickhoff served as a Director of Finance for U.S. Bank Equipment Finance.

U.S. Bank Equipment Finance is one of the largest bank-owned equipment finance providers in the United States. The unit, which provides financing directly to businesses and also through vendors, helps companies finance everything from office equipment to healthcare technology to manufacturing equipment.