SLR Equipment Finance announced Russell Goldman has joined the company as Senior Vice President, Direct Sales. In his role, Russell will help grow SLR Equipment Finance’s leasing and lending activities in Tennessee, North Carolina, South Carolina, Georgia, Alabama, Mississippi and Florida. Russell began his equipment finance career with Signature Financial and most recently held a business development role with Trustmark Bank. Russell brings many years of account development, customer relations, and customer focus to SLR Equipment Finance.

“I look forward to bringing my experience working with direct end users and equipment dealers across the Southeastern United States,” Russell said. “SLR has established itself as a leader in providing unique and creative financing solutions to their customers. I look forward to growing SLR’s presence in the direct finance equipment platform.”

Tom Casey, Chief Executive Officer, added, “We welcome Russell to SLR Equipment Finance. He has a terrific track record of working with customers to craft customized equipment finance solutions. Russell will enhance our ability to build lasting relationships with new and existing customers now and in the future.”