Western Equipment Finance announced its team members promotions for the first quarter of 2024.

Ashley Schuster has been promoted to Program Manager. In her new role, Schuster will focus on managing Western's lawn and tree industry programs while providing superior customer service, effective efficiency, and accuracy. She will work closely with dealers and customers to help provide program financing options and complete all account-related items. Schuster was previously in the role of Account Manager II.

Bobbie Rota has been promoted to Senior Asset Manager. In her new role, Rota will identify trends, capture data, and implement process improvements within asset management. Rota has deep knowledge of asset valuations and expertise in remarketing. She will continue to work remotely from her home in Northampton, PA.