Sudhir Amembal, CEO of Amembal & Halladay and an affiliate of Rinaldi Advisory Services, will instruct a one-day interactive virtual seminar entitled "Winning with Leasing." The seminar is an extract from the firm's live flagship seminar attended by over 35,000 equipment finance professionals.

The first seminar, to be held on May 30, was sold out within three weeks of its announcement.

The event is geared to newcomers and those in the front office. Newcomers will gain substantial insight into the world of leasing; sales and marketing personnel, even those with substantial experience, will be provided with practical knowledge, approaches and tools to win incremental transactions. Hundreds of previous testimonials validate this outcome; the one that says it all states, "This is a must for all sales teams."

Attendees will grasp the substantial benefits of leasing, know what the tax and accounting impact is on their customers, learn how best to understand varied customer motivations to lease, arrive at deal-clinching responses to commonly encountered objections, understand the significance of product differentiation, possess the ideal attributes to outsmart competition, and comprehend why only a few outperform.

Amembal states: "I want to assure that meaningful training is extremely affordable so that cost is not a barrier for companies seeking to train all their newcomers and their entire sales teams. Hence, we are offering this one-day virtual seminar at $175 per person. The price includes a workbook which will serve as a perpetual reference guide."

Amembal, who pioneered lease training, has been honored by our industry in a multiplicity of ways for having led his firm in training over 80,000 equipment finance professionals worldwide, publishing 18 industry books, and providing consultancy services to a host of equipment finance companies. He is an inductee in ELFA's Hall of Fame, Monitor Converge 2023 and 2024 Nominee for MVP Behind the Scene, and the first ever honorary CLFP.

For more information, seminar agenda, or to reserve your space, please contact Sudhir Amembal at (503) 867-5065 or email him at sudhir@amembalandhalladay.com.