Channel, a full-service independent lender, announced the appointment of Rob Ceribelli as President. In this role, Ceribelli spearheads daily operations, streamlining processes, optimizing resources, and implementing strategies to boost overall efficiency and profitability. He steers the control framework, overseeing operational rhythm, and ensuring the Company's objectives are met.
Channel has experienced accelerated growth in the past six years, funding more than $2 billion, with expansion to three business units across five offices and more than 200 team members. The company is poised for continued funding and revenue growth in 2024 which has led to the desire to add to its leadership expertise.
Ceribelli has significantly contributed to the senior leadership team at Channel, adding 34 years of financial services leadership experience with a diverse background across finance, sales, marketing, operations, and general management. His career trajectory began with 14 years at GE Capital, followed by 20 years with De Lage Landen (DLL), including six years guiding its UK & Ireland business division. Most recently, Ceribelli served as Chief Operating Officer of DLL's U.S. businesses operating out of the Philadelphia office, with responsibility for all customer facing support teams.
"I had the fortune to meet Rob several years ago while serving on the ELFA Small Ticket Advisory Board,” said Brad Peterson, Chief Executive Officer at Channel. “I've observed first-hand his exceptional approach of active listening, insightful contributions, and prioritizing industry improvement over personal gain. These qualities, coupled with his deep expertise and proficiency in various sectors of finance and operations helps forward our data utilization, business operations, and product offerings, further enhancing our commitment to serving our partners more effectively. His innovative mindset and dedication to tangible outcomes align seamlessly with our growth objectives and embody the values we champion at here at Channel."
The addition of Ceribelli affords Peterson, greater capacity to focus on steering the company's strategic vision and strategy. In his role as President, Ceribelli will be at the forefront of daily operations, working to streamline processes, optimize resources, and implement strategies that enhance the overall efficiency and profitability of the organization. He joins Channel’s broader senior leadership team that includes:
- Eli Sethre, Chief Financial Officer
- Adam Peterson, Managing Director-East
- Cindy Fleck, Managing Director-West
- Kristi Schon, Chief Marketing Officer
- Brian Tri, Chief Credit Officer
- Mark Blais, Chief Information Officer
- Adrian Hebig, Chief Corporate Development Officer
"It’s a profound honor to join Channel, an organization with remarkable achievements, particularly in these last six years,” said Ceribelli. “Brad’s invitation to collaborate closely with him on the next growth phase and strategic initiatives is both exciting and affirming. My aim is to add to this already strong leadership team and lend my expertise to help propel Channel even further forward to achieve our goals for unprecedented success."