Northteq, LLC, a provider of Salesforce loan origination solutions, supported the launch of ElmBlue Capital, an emerging lender in the equipment finance market. Co-founded by industry veterans Greg Bourdon, Paul Reny, and Jake Broom, ElmBlue Capital is leveraging Northteq's Aurora platform to streamline operations and deliver an automated digital lending experience to its customers and vendors.

"We knew we wanted the power and flexibility of Salesforce, and Northteq's Aurora platform was the perfect match to quickly operationalize our vision," said Bourdon, co-founder of ElmBlue Capital. "Aurora allowed us to select the features we need now while laying a solid foundation for our future operations to grow."

The integration of Aurora is a central component of ElmBlue's business strategy, providing the scalability and flexibility that is critical to compete in the rapidly evolving equipment finance industry. Aurora's automation and seamless third-party integrations provide real-time data access for vendors, streamlining processes while enhancing transparency and speed in operations.

"We are placing an emphasis on providing resources and financial tools for our partners that expand beyond the scope of what currently exists in the equipment finance space today," Reny, co-founder of ElmBlue said. “Our focus on automating our workflows and leveraging technology from the onset will ensure our level of service remains consistently high, regardless of capacity or market conditions.”

ElmBlue’s strong operational foundation not only allows them to compete with industry veterans, but also sets them apart through key differentiators such as:

• Fully Automated: ElmBlue launched with Northteq's out-of-the-box, fully automated loan origination platform, Aurora. This turnkey solution, designed for deployment in weeks, not months, takes deals to signed documents in minutes, streamlining front-end operations while ensuring compliance with industry standards.
• Agile and Future-ready: Aurora’s agile, open architecture and ability to seamlessly integrate with Salesforce AppExchange partners will enable ElmBlue to rapidly adapt to market and customer needs. This ensures that their business model is scalable and poised for future growth, keeping them at the forefront of industry advancements.
• Improved Vendor and Customer Relations: Aurora’s real-time data access and streamlined processes create an unparalleled user experience, helping ElmBlue build transparency and trust with its vendor partners and borrowers.

"Partnering with Northteq has been instrumental in actualizing our vision for ElmBlue," said Broom, co-founder of ElmBlue. “Our strategic emphasis on establishing a scalable and efficient operation from inception has positioned us for sustained success in the long run.”