GE Capital’s Equipment Finance (EF) business announced today that Cynthia Caine has been named leader of vendor finance programs for technology and diversified industries. With 23 years of experience in vendor financing, Caine is responsible for expanding the programs and on-boarding new manufacturers as well as attracting new resellers and dealers in the technology, industrial and golf and turf industries.

The technology and diversified industries portion of EF’s vendor finance practice manages 40 finance programs and works with over 1,700 independent and manufacturer-affiliated dealers and resellers across the U.S. Those relationships range from its nearly-30-year association with NACCO Materials Handling Group, maker of Yale® and Hyster® equipment, to the recently announced agreement with CDK Global, LLC , formerly known as ADP Dealer Services, the largest global provider of integrated information technology and digital marketing/advertising solutions to the automotive retail industry.

Caine was most recently the leader of GE Capital’s Access GE team in the Americas. For more than a decade, Access GE has been providing customers with the resources, strategies and insights to address their most pressing business challenges.

“Companies in the equipment space often face issues that are separate from financing,” said Jim Kelly, managing director of EF’s vendor programs and business development team. “I’m confident Cynthia will draw on her experience to help us add to our reseller and dealer networks and deliver unique value to our customers.”

Prior to leading Access GE, Caine was the leader for the northeast region of GE Capital’s Equipment Finance-Healthcare Financial Services business in the U.S. She has 23 years of experience working with vendor programs, specifically in technology, office imaging and telecommunications. Before that, she held sales leadership roles at Wells Fargo and Heartland Business Credit.

Caine is a graduate of the University of Iowa, where she earned her B.A. in general studies along with an international business certificate. She is relocating to the Dallas area with her husband and son.