Channel announced a strategic realignment, marking the immediate appointment of Alecia Kramer as Senior Vice President of Sales for the Western U.S. region. In her new role, Kramer takes the reins in establishing, developing, and propelling partner relationships forward while also spearheading the sales team's strategic focus and growth initiatives.

"I'm thrilled to welcome Alecia Kramer as the new Senior Vice President of Sales for Channel’s Western region business,” said Cindy Fleck, Managing Director. “Alecia’s exceptional performance history speaks volumes and her success as our Vice President of Business Development demonstrated her adept skills in motivating teams, forging deep cross-functional relationships, and driving win-together success with our partners. Under Alecia’s leadership, her team will significantly contribute to elevating Channel's standing and fostering enduring connections for even greater future success."

Kramer joined Channel in 2022 as Vice President of Business Development for the West region. In this capacity, she played a pivotal role in driving business growth and establishing new partner relationships, having a profound impact on Channel's product solutions in both equipment finance and working capital.

Prior to Channel, Kramer's 26 years of industry experience saw her in key leadership roles at prominent institutions, including U.S. Bank, GreatAmerica Financial Services, and Amur. Her focus on office equipment partnerships with major manufacturers such as Kyocera, Toshiba, Sharp, and others has been integral to her extensive career and expertise.

Armed with this dynamic background, Kramer brings a unique blend of leadership skill, industry insight, and a results-driven track record to her new role and as a driving force to advance Channel's roots and strength in key markets.