United Rentals, Inc. announced Dale Asplund, Executive Vice President and Chief Operating Officer, will leave the company on September 29 to take the role of President and Chief Executive Officer at another public company outside of the equipment rental industry.

Asplund joined United Rentals in 1998, and was named Chief Operating Officer in 2019. He will remain in an active role with United Rentals through Sept. 29 to ensure a smooth transition to Michael Durand, who is being promoted to Chief Operating Officer.

Durand joined United Rentals in 2002 as a branch manager and has held roles of increasing scope through the present day, including district manager, region vice president, and his current role of senior vice president of sales and operations. Durand has been an integral leader across all aspects of sales and operations at United Rentals, including the company’s go-to-market strategy, large acquisition integrations, operations strategy, and operational excellence. He has built strong and enduring relationships within United Rentals and its customer base over his more than two-decade career, making him the ideal choice to follow Asplund as Chief Operating Officer.

Matthew Flannery, Chief Executive Officer of United Rentals, said, “We expect this to be a seamless transition between two seasoned leaders who have worked closely together for many years. Mike is a proven leader whose numerous contributions have delivered strong results across the company. I’m confident that his operational expertise and demonstrated ability to lead our business will play a key role in our continued focus to drive profitable growth and generate shareholder value.”

Flannery continued, “We deeply appreciate Dale’s truly extraordinary contributions to making United Rentals the company it is today. On a personal note, I want to thank Dale for his incredible partnership, leadership, and commitment to our employees and shareholders. We wish him the very best as he assumes a new career opportunity.”

BrightView to Appoint Asplund as CEO

BrightView Holdings, Inc., a commercial landscaping services company in the United States, announced its Board of Directors has appointed Asplund, as President and Chief Executive Officer, effective Oct. 1. In conjunction with his appointment as CEO, Asplund will also join the BrightView board as a director as of that date. In addition, BrightView today announced that an affiliate of One Rock Capital Partners, LLC (One Rock), a private equity firm, has made a $500 million strategic investment in the company in the form of convertible preferred stock.