First National Corporation, the bank holding company of First Bank, announced W. Todd Ross has been hired as Market President for the Roanoke Valley Region. Todd will be responsible for all lines of business banking, and business development, while partnering with other core functions such as retail, treasury, and mortgage banking.
“Todd’s experience clearly aligns with our culture and strategic commitment to growth in the Roanoke Valley Region, including Botetourt and Roanoke Counties, as well as Roanoke and Salem proper,” said Scott C. Harvard, CEO of First National Corporation and First Bank.
Ross has over 30 years of banking experience in the Roanoke Valley Region, including leadership and production roles with several regional and local banks. He maintains deep relationships with commercial customers throughout the region with a focus on responsive, high-quality service. Ross has a collaborative approach to meeting the loan, deposit and treasury services needs of the market.
He has a B.S. in Finance from James Madison University and a Master’s in Business Administration from Virginia Tech. Ross continues to serve the community on a number of non-profit and municipal boards and commissions.
Ross will lead First Bank’s strategic efforts in the market, following the 2021 merger with the former Bank of Fincastle, including plans to expand in the Roanoke market. “As a lifelong Roanoke native, I am excited about the opportunity to provide true community banking throughout the area. As a Virginia based financial institution, First Bank understands what is important to our current customers and is eager to share those values with new customers,” Ross said.
“While the banking industry in Roanoke is very strong and competitive, we feel the flexibility and efficiency that we provide are key aspects of how we do business. Our team of retail and commercial banking specialists are focused on delivering banking services with a personal touch and a commitment to service. I truly believe in the Bank’s philosophy of there’s power in one. One banker; one customer; one smile; one kind gesture can all make a huge difference in our lives and our community.”
Ross and the Roanoke Valley team stand prepared to meet the banking needs of small businesses, corporations, real estate investors, individuals, municipalities and non-profits. Harvard added, “We’re excited for the opportunity to build our banking company in Roanoke with Todd and our legacy team.”