ACG Equipment Finance, a division of American Bank, has announced that it has been rebranded as American Bank Equipment Finance.

Since 1999, ACG Equipment Finance has offered fast, flexible and competitive financing for smaller businesses and equipment sellers that reaches beyond the typical boundaries of traditional lending limitations The growth in recent years, including the affiliation with American Bank, management, increases in balance sheet lending capabilities, and various key personnel additions, have all been factors in the rebranding decision.

Rob Childers, President of American Bank Equipment Finance, said, “We’re building on the highly successful legacy earned by a leadership group still involved in daily operations today. The company is well-positioned to continue that legacy and accelerate growth by reaching more markets and helping new vendors power sales. We’re very proud to assume the brand identity of our parent financial institution—an organization entrenched in the philosophy of building personal connections with clients—while preserving our ability to deliver plain-spoken expertise and straightforward finance options for years to come.”

American Bank Equipment Finance will be present at several upcoming commercial equipment events, including CONEXPO and LMT Lab Day.