German Ruiz has joined Madison Capital, as Sales Director – Corporate Office. Ruiz brings over 10 years of substantial experience in operations, administration, marketing, complex sales, client support, accounts receivable and inventory control. In addition, Ruiz has extensive financial industry knowledge directing small to medium sized business segments. Ruiz, who will be responsible for managing Madison’s U.S. sales team, joins another recent hire, Jackeline Hernandez, who heads up Madison’s Puerto Rico division.

“German's team leadership mentality and vast sales experience make him an ideal addition to our ever-growing company. His tenacity and resolve in achieving success coupled with his extensive knowledge of equipment finance will help our organization attain significant growth,” said Madison President Nancy Pistorio.

Prior to joining Madison Capital, Ruiz held a position in sales management for a West Coast equipment finance company.

Madison Capital is one of the oldest continuously operating independents in the equipment and vehicle finance industry, with more than 40 years of servicing customers across the U.S. and Puerto Rico.

The firm considers itself a “specialty” finance company and prides itself on financing unusual equipment types as well as its ability to utilize technology on a dime. Madison Capital’s seasoned team utilizes technology and experience to get both typical and unique deals completed as efficiently as possible.