Customers Bank, a digital and fintech-forward top 100 national bank with nearly $20 billion in assets, announced the institution hired industry veteran John Donohue to serve as Executive Vice President, Managing Director of Customers Commercial Finance’s (CCF) new Small-Ticket Business.

Donohue brings more than 30 years of financial expertise in organizational development, executive management and senior leadership. His deep knowledge in fintech, business and sales development, risk and credit management, operations, human resources and corporate development will be assets to CCF as he leads the build-out and management of the new Small Ticket business platform.

“John’s leadership track record and significant experience in the Small Ticket marketplace will be instrumental as we launch and grow our new product offering,” said Samuel H. Smith III, founder and President of Customers Commercial Finance.

Donohue joins CCF from Direct Capital (a division of CIT) after serving 24 years with the financial institution, most recently as Managing Director and Group Leader, and previously held senior positions in operations and credit.

CFF is the nationally recognized equipment financing and leasing subsidiary of Customers Bank. Based in Portsmouth, NH, CCF services a nationwide client base, focused on several industry silos including plastics, packaging, transportation, crane/construction, marine, food processing, franchise and aircraft, among others.