Merchants Fleet, a fast-growing?fleet management company,?announced the hire of Alex Coveney as Director of Strategic Partnerships for Enterprise level accounts in North America and Canada.

In this role, Coveney will oversee strategic OEM (Original Equipment Manufacturer) and mobility partnership development, specializing in custom transportation solutions which includes building strategies and implementation of EV (electric vehicle) adoption, charging infrastructure and fleet integration.

As a successful former business owner,?Coveney brings over 20 years of business leadership experience to the role. Prior to joining Merchants, Coveney also led numerous regional teams at Enterprise Holdings in addition to serving on the Enterprise Truck Rental Global Advisory Board.

“Merchants’ bold commitment to electrification and sustainability is an exciting moment in fleet history, and I’m thrilled to be part of the team that is leading the way” said Coveney.

Merchants currently works with major fleet and mobility partners throughout the U.S. and is?driving fleet electrification in North America with reservations of nearly 40,000 electric vehicles and $2.5B committed toward having its mobility fleet 50 percent electric by 2025, and 50 percent of its clients’ fleets electric by 2030.

Coveney holds a bachelor’s degree in business management and marketing from Lamar University. He currently resides in Castlerock, CO.

Merchants Fleet provides flexible funding and service options for organizations that leverage vehicles to run their operations, serving as a single source for all vehicle needs, including electric vehicles. Merchants Fleet is headquartered in Hooksett, NH, and its Innovation Center is in the Chicago, IL, area.