Key Equipment Finance, a division of KeyBank and one of the largest bank-owned equipment finance providers in the United States, has named Debra Hoffer as an Equipment Finance Officer. In this role, she will be responsible for identifying, developing and nurturing relationships with customers seeking equipment finance/leasing transactions in the Southeastern U.S.

“Debra brings nearly 40 years of customer relationship management experience to this role, particularly with the equipment and commercial finance sector,” said Joe Messineo, Regional Sales Director for Key Equipment Finance. “As a seasoned business development officer, she is a great addition to our team and an excellent resource for our customers. Plus, she is familiar with the Key Equipment Finance culture, having worked in our Atlanta office earlier in her career. I’m thrilled to welcome her back to Key Equipment Finance, assuming the role Henry Bissell successfully filled until his recent retirement.”

Most recently, Hoffer was Vice President of Sales for U.S. Bank Equipment Finance. Her career experience also includes serving as Vice President of Sales for The CIT Group, Inc. and Leasing Manager for Key Equipment Finance, as well as other equipment finance roles with increasing levels of responsibility.

With headquarters outside Denver, CO, Key Equipment Finance manages approximately $15.2 billion in assets and originates approximately $4.4 billion of equipment financing annually.