Isuzu Finance of America announced that Daisy Ortiz-Berger has been appointed as the new Director of Marketing.   Berger, previously Director of Marketing at Citibank, NA, Strategic Marketing Executive at Bank of America and Director of Marketing at Ford Motor Company, brings a wealth of strategic marketing, agency management, digital and experiential marketing experience to Isuzu Finance.

Daisy reports to SVP, Sales & Marketing, Jim DeFrank and has responsibility for Isuzu Finance’s overall marketing strategy and execution, overseeing the brand, agency/vendor management, dealer events, campaigns and incentive programs.  Jim DeFrank, SVP, Sales & Marketing said: “We are delighted to confirm Daisy as the Director of Marketing at Isuzu Finance after an extensive search.  She has brilliant strategic marketing and industry experience, and brings a wealth of financial services, digital and traditional marketing expertise that will help us continue to drive forward our growth plans."

Daisy began her career in finance on the trading desk at JP Morgan on Wall Street.  She then proceeded to obtain her MBA at the University of Texas at Austin.  Since then she has had a very successful marketing career delivering market research and advertising programs at Kmart Corporation, leading marketing efforts for Ford Motor Company and multiple marketing leadership roles at Bank of America and Citibank.  Daisy is also a certified Six Sigma Black Belt.