The PNC Financial Services Group, Inc. announced Amanda Rosseter has joined the company as Chief Communications Officer.
An accomplished leader, Rosseter has nearly three decades of experience in communications and media. She was most recently Chief Communications Officer at Equifax, where she led a comprehensive communications strategy for the company's enterprise transformation. She previously led global external communications and media for The Coca-Cola Company, including the communications launch of a new global business strategy.
"As PNC executes its national expansion strategy in its new position as the fifth-largest U.S. commercial banking organization, I'm thrilled to have Amanda on board to drive our business priorities and values through impactful communications and engagement with our stakeholders," said William S. Demchak, PNC's Chairman, President and Chief Executive Officer.
Rosseter began her career as a journalist, including as a news correspondent, anchor and investigative reporter at CNN. Her journalism efforts earned her Emmys, Edward R. Murrow Awards and an Alfred I. duPont-Columbia University Award. She graduated from the University of Georgia with a Bachelor of Arts degree in broadcast journalism.
Rosseter is responsible for advancing strategic external and internal communications for the company. She oversees media relations; corporate responsibility, employee, crisis, human resources, business and executive communications; social media; intranet management; and video, web and live event productions.
Rosseter will build on the successful tenure of Kristen Baird Adams, who was appointed Interim Chief Communications Officer in 2018, and has navigated PNC through myriad issues, including the COVID-19 pandemic and the acquisition of BBVA USA. Baird Adams returns as Chief of Staff to PNC's Office of Regional Presidents, where she previously served as Chief Operating Officer. She reports to Lou Cestello, head of the Regional Presidents organization, and helps lead strategic initiatives and operations, driving key internal cross functional team partnerships in support of PNC’s more than 50 regional presidents and their delivery of PNC's Main Street Bank model across the country.
"Kristen brings more than 25 years of broad and deep expertise and experience in community relations, public affairs and strategic communications, so I'm particularly excited to welcome her back to the Regional Presidents organization as we work to deliver PNC's Main Street Bank model across the country," said Cestello.
Baird Adams also continues to lead PNC's corporate sponsorships group, which provides strategic consultation and activation counsel to PNC's regional presidents and their client and community relations teams.