Syndifi Inc., the online syndication software provider company built for the equipment finance industry, announced Alistair Canal has joined the firm as Executive Vice President of Sales and Marketing.

In his role, Canal will represent Syndifi as the principal point of contact for clients. Canal brings a wealth of knowledge and business development skills to Syndifi including his deep relationships across multiple channels with trusted financial partners, industry executives and advisors, and entrepreneurs.

Prior to Syndifi for nearly two decades, Canal has earned leadership posts at some of the nation's leading financial and compliance firms like Bankers Healthcare Group, Promontory Financial Group and Live Oak Bank where he launched its equipment finance division. During his tenure, he consistently drove revenue growth and forged winning brands for each organization.

"As we continue to build momentum, we are thrilled that Al has joined us at Syndifi,” said Dan Michalek, CEO and founder of Syndifi. “His hands-on knowledge, his work with multiple companies and his knowledge base make him an invaluable addition to our team. Al will help us to identify new opportunities where we will seek to deliver strong outcomes to our clients and our stakeholders.”

“I'm honored to join Dan and the Syndifi team on their mission to modernize the equipment finance industry,” Canal said. “Syndifi's streamlined and secure platform is going to transform the way syndication is accomplished, and I'm thrilled to be a part of this evolution. I look forward to bringing my expertise, skills and passion to the emerging influence of Syndifi's transformative technology.”