Since moving its auctions to 100 percent online bidding, Ritchie Bros. has taken advantage of the digital world by bringing smaller auctions together to create bigger online events. With the company's Northeast Regional Event, Ritchie Bros. sold more than 5,700 equipment items and trucks stored at sites in Maryland, Ohio and Pennsylvania for more than $55 million. The two-day auction attracted more than 933,000 website pageviews and a 24 percent increase in watchlists per item.  

"Our 2021 online events continue to deliver amazing returns for sellers, with another incredible sales result in the Northeast," said Ryan Funck, Regional Sales Manager, Ritchie Bros. "By combining equipment from our sites in North East, MD; Columbus, OH; and Pittsburgh, PA into one Regional Event we are able to attract a much larger buying audience and achieve strong price performance for consignors. We are driving record demand and encourage interested sellers to contact us and take advantage."

More than 11,000 people from over 80 countries registered to bid in the March 23 – 24 Northeast Regional Auction. Approximately 91 percent of the equipment in the auction was sold to U.S. buyers, including buyers from Maryland, Ohio and Pennsylvania purchasing a combined 35 percent, while international buyers from as far away Australia, Belgium and Nigeria purchased the remaining 9 percent.