Aiming to improve the returns to creditors from inefficient and slow asset auctions, Revitalization Partners has developed a proprietary new digital marketing system to augment its expertise in corporate restructuring and receiverships. RP’s Asset Marketing Platform provides an alternative to traditional auctions with a robust online tool that can unlock trapped value more quickly.

Utilizing cloud-based technology, the Revitalization Partners system gives the firm’s professionals, all former C-suite executives, the ability to extract more value in managing the receivership process. In addition, it ensures a level playing field by cataloguing every interaction and generating more detailed reporting.

Buyers will appreciate the bid structure provided by the system, enabling them to more quickly understand the auction process and submit bids. Activity tracking creates a record of every interaction, along with an accompanying interest score. Those outcomes can then be used by RP to segment the market interest and tailor communications to prospective buyers.

One of the system’s most compelling features, however, may be the bid optimization module. Instead of tabulating results in relation to overall assets, RP’s platform optimizes price by each item, utilizing scores based on the interactions and interest around individual assets. That improves ROI as well as sell-through.

Buyers of distressed assets often come from a company’s database, but the platform takes those information fields to another level. Its ability to aggregate and integrate data with detailed buyer classifications developed by RP advisors can help expand the addressable market for a company’s assets.

“Our goal in designing the system was to more efficiently monetize the value of assets in receiverships,” said Pat Scanlon, who leads the digital business practice at Revitalization Partners. “By taking a company’s intellectual property and utilizing AI technology, we have not only increased speed, but also the number of potential buyers.”