GreatAmerica Financial Services Corporation announced the addition of Larry Feldstein as Vice President of Sales and Marketing to its Healthcare Division. Feldstein brings several decades of healthcare finance experience to the role, most notably in the small-ticket vendor originations channel.

“We are excited to have Larry become part of the GreatAmerica culture and look forward to the vast experience he brings in the healthcare industry,” said David Pohlman, GreatAmerica Chief Operating Officer. “Our Healthcare team partners with OEMs and distributors across several niches with the goal of developing finance offerings that provide value and differentiation to their sales process. Larry has the knowledge and relationships that will play well in leveraging our key capabilities and strengths.”

As part of the Specialty Markets Group, he will lead all sales and marketing for the GreatAmerica Healthcare Division. “The growth of our healthcare finance portfolio is a key strategic priority for GreatAmerica and will be Larry’s core focus,” said Brian Bjella, Senior Vice President and General Manager at GreatAmerica. “The industry continues to evolve, and we feel well-positioned to demonstrate how partnering with GreatAmerica can help our healthcare partners be even more successful.”

GreatAmerica is the largest independent, family-owned national commercial equipment finance company in the U.S. A $2 billion company, GreatAmerica was established in Cedar Rapids, IA, in 1992 and has a staff of over 600 employees with offices in Iowa, Georgia and Minnesota.