CWB National Leasing and MarketBook.ca, a product of Sandhills Global, Inc., announced CWB National will become the exclusive partner for all financing activities through MarketBook.ca and other Sandhills Global platforms.
This partnership is a direct reflection of the changing equipment retailing landscape as customers want and need digital solutions to conduct business more effectively. MarketBook.ca is a leading digital destination for business owners to purchase necessary equipment to boost their productivity and success, and CWB National Leasing has the technology and track record needed to close the loop for both equipment dealers and customers quickly and efficiently.
“Understanding our customers and how they purchase equipment is hugely important to us, and adapting to their needs is essential,” said Miles Macdonell, Senior Vice-president of Sales at CWB National Leasing. “Partnering with MarketBook.ca makes sense as we need to provide options for our dealers and customers to do business how they want to, when they want to—more and more, that's online.”
MarketBook.ca's product listings now feature online financing options available to customers through CWB National Leasing. These financing options include flexible payment choices when browsing equipment online, and the ability to calculate estimated payments based on real financing rates.
“MarketBook and CWB National Leasing share the similar goal of helping businesses and equipment dealers become more successful,” says Jared Koch, Corporate Sales Executive at Sandhills Global. “CWB National Leasing understands the unique financial requirements of equipment buyers and sellers in our core industries, and they offer tools that address those needs. Working together ensures that these tools are more accessible to our sellers and their customers.”
CWB National Leasing isn’t new to working with business owners and equipment buyers. With over 42 years in business, it is Canada’s largest and longest standing equipment financing provider, and it is still growing.