First Business Equipment Finance, LLC, a subsidiary of First Business Bank, announced Joe O’Hara was hired as Vice President – Sales, Vendor Finance. In his role, he will expand and build First Business’s presence in the equipment rental finance industry by establishing national manufacturer-sponsored finance programs.

Prior to joining First Business, O’Hara was the founder and President of OFE Business Credit, Inc., a leading equipment rental financing provider working directly with equipment manufacturers and independently owned rental businesses. His commitment to the equipment rental industry dates back to the early 1990s when he served as the National Sales Manager for what was then known as American Equipment Leasing (AEL), one of the first lenders to specialize in the fast growing market of equipment rental.

“Joe is an excellent addition to our team,” said David Sook Senior Vice President, Equipment Finance. “His passion and experience in the industry will be a great benefit to our clients.”

First Business Financial Services, Inc., parent of First Business Equipment Finance, LLC, is a publicly traded bank holding company focused on the needs of businesses, business executives and high net worth individuals. First Business offers business banking, specialty finance and private wealth management solutions. First Business’s corporate headquarters are in Madison, WI.