GE Capital Canada announced an agreement with Life Fitness International Sales, Inc. to offer financing to health clubs and gyms across the country that want to buy Life Fitness equipment. The relationship with Life Fitness marks GE Capital Canada’s first vendor program in the fitness equipment industry.

“We chose to join forces with GE Capital to make equipment purchases more affordable for our commercial customers,” said Michael Gallagher, senior director of customer financing at Life Fitness. “Having financing options means gyms can get the equipment they want when they want it, while keeping more of their cash on hand.”

“Since 1985, we have been developing vendor financing programs to help manufacturers across industries grow their businesses,” said Paul DeMarchi, senior vice president and leader, vendor finance at GE Capital Canada. “Today, through these programs, we have relationships with 20,000 commercial customers. We combine industry knowledge, vendor program expertise and financial capabilities to develop solutions based on manufacturers’ specific business concerns.”

Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Rosemont, IL, Life Fitness is a division of Brunswick Corp.