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Webster Bank Names New Chief Marketing Officer

March 27, 2014, 06:30 AM

Webster Bank has named Dawn C. Morris as its new executive vice president and chief marketing officer.  Morris reports directly to Jim Smith, chairman and chief executive officer, and is based in Webster's corporate headquarters in Waterbury.

"Dawn's strong background and expertise in community banking and marketing will prove valuable as Webster grows and deepens its relationship with consumers and businesses across our markets," Smith said.  "She will guide our differentiation as a values-guided, community-focused bank that delivers exceptional customer service."

Most recently, Morris was with Citizens Bank where she served in a variety of roles, including head of Customer Segment Management, Product and Segment Marketing, and Business Banking Product Management.  Earlier in her career, Morris worked in a number of business line and marketing roles at RBC Bank in North Carolina.

At Webster, Morris will be responsible for Brand Marketing, Product Management, Database/Product Analytics, Marketing Services, Corporate and Government Communications, and Corporate Giving.

Morris is a graduate of the U.S. Military Academy at West Point and served as a captain in the Army's 530th Supply and Service Battalion at Fort Bragg, North Carolina.  She has supported her community by serving as a board member and volunteer for several non-profits involving child development and the arts including as a board member for Marketing EDGE, a nonprofit organization whose mission is to educate, develop, grow, and employ college students in the field of marketing.

Webster Financial Corporation is the holding company for Webster Bank, N.A. With $21 billion in assets, Webster provides business and consumer banking, mortgages, private banking, trust and investment services through 168 banking offices; 310 ATMs; telephone banking; mobile banking; and the Internet. Webster Bank owns the asset based lending firm Webster Business Credit Corporation; the equipment finance firm Webster Capital Finance Corporation; and provides health savings account trustee and administrative services through HSA Bank, a division of Webster Bank.







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