Key Equipment Finance has named Jonathan L. Fales vice president of strategic business development. In this role, Fales will define, prioritize, and execute in areas of focus for new markets and other strategic business development initiatives.

“Jon brings more than 36 years of experience to this position, including numerous roles around the world in the information technology and equipment leasing fields,” said Tim Duerr, senior vice president of business development for Key Equipment Finance. “I look forward to working with Jon to uncover new market opportunities that can benefit from Key Equipment Finance’s solutions and expertise.”

Before joining Key, Fales was senior managing director and a partner in The Alta Group, where he advised some of the largest equipment financing firms in the world in areas such as vendor programs, market entry, competitive benchmarking and international leasing. Previously, Fales worked for IBM and IBM Global Financing for 21 years, serving in a number of global executive positions. His most recent position with IGF was as the Singapore-based general manager of their Asia Pacific South leasing operations.

Fales is a former member of the Equipment Leasing and Finance Association (ELFA) board of directors and executive committee, and is author of numerous articles and white papers written for the ELFA. He is a frequent speaker at equipment leasing industry conferences and conventions around the world.

Fales has a bachelor’s degree in mathematics from Vanderbilt University.