Vendor lending demand is on the rise in 2013, according to a new infographic released by Direct Capital.
 
The surge in vendor lending, namely the impressive 23.2% increase over June 2012, is likely bolstered by the still-improving economy. This seems to indicate that more small businesses are realizing the benefits that having a financial solution in place can bring to their bottom lines – namely overcoming challenging price objections and closing sales faster.
 
The infographic also highlights the top three industries that are making use of vendor financing and their own growth over 2012.
 
“We are excited to see this uptick in vendor lending demand,” says Jamie Carpentier, Direct Capital’s Senior Marketing Manager. “Having a financial solution at the ready for your customers is a powerful selling tool and we anticipate that this trend will continue to increase as the year progresses.”
 
To view the infographic, click here.

Established in 1993, Direct Capital  is a financial technology company that delivers financial solutions for small & medium sized businesses, franchisors, and equipment and technology sellers. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia.